Jose Cuervo
The Jose Cuervo logo is a distinctive and recognizable representation of the Mexican tequila brand.
With Jose Cuervo, I led the end-to-end execution of a high-impact brand activation, overseeing everything from strategic planning and creative ideation to outreach, negotiation, and final execution. I collaborated closely with internal teams and external partners to craft a campaign that authentically aligned with the brand's bold identity. From identifying the right cultural moments to negotiating key placements and ensuring seamless on-ground delivery, the goal was to drive visibility and build strong consumer resonance for Jose Cuervo in a competitive lifestyle space.
Tata Starbucks
Starbucks is a globally recognized coffeehouse chain headquartered in Seattle, Washington. Founded in 1971.
For Tata Starbucks, I collaborated with Lekh to conceptualize and execute a vox pop-style campaign in Bengaluru. The idea was to capture authentic, on-ground consumer reactions in a vibrant, high-footfall environment. I led the outreach and negotiations, finalized the creative approach with Lekh, and ensured seamless execution — from securing permissions to post-production delivery — aligning perfectly with Starbucks’ brand voice and campaign goals.
Shaadi.com
Shaadi.com, founded in 1996 by Anupam Mittal, stands out as a leading online matchmaking service, primarily targeting India, Pakistan, and Bangladesh, with a global presence, including offices in Canada, the UAE, the UK, and the US.
For Shaadi.com, I collaborated with Lekh to produce a uniquely styled vox pop in Bengaluru, where she brought in her signature dual-character format to spark conversations around modern dating and marriage. I led the outreach, aligned the brief with Shaadi.com’s objectives, negotiated terms, and managed end-to-end execution. The content blended humor, real opinions, and storytelling — creating a relatable narrative that resonated with the brand’s evolving digital audience.
Alpino Health Foods.
Alpino Health Foods, is an Indian company founded in 2016. They specialize in peanut-based health foods and aim to make India protein-sufficient. Their product range includes peanut butter, oats, muesli, and peanut protein powder.
For Alpino Foods, I led a cold outreach initiative to onboard niche health and fitness influencers who aligned with the brand’s clean-eating ethos. I handled influencer scouting, developed a targeted content strategy, and oversaw campaign execution — ensuring consistent, authentic storytelling that elevated brand visibility and consumer trust across social platforms.
Krafton India
Krafton, Inc. is a South Korean video game publisher and holding company headquartered in Seongnam. Founded in 2007 by Chang Byung-gyu, it initially operated as Bluehole Studio before becoming Krafton in 2018.
Checkpoints
