Comic Con India
Comic Con India is a major event series celebrating pop culture in India, encompassing comics, manga, anime, gaming, movies, and TV shows.
At Comic Con India, I played a pivotal role in naturing and executing brand partnerships that brought pop culture to life. From building clients relations to managing on-ground execution across multiple cities, I worked closely with leading companies to align their messaging with fan-first experiences. The goal was always to create memorable, high-impact engagements that resonated with the Comic Con audience while driving value for partner brands.
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At Comic Con India, I managed Sony Pictures’ activation for Karate Kid, bringing the spirit of the iconic franchise to life. From conceptualizing a dojo-inspired booth to coordinating interactive martial arts sessions and fan challenges, I ensured an engaging and authentic experience. I handled influencer collaborations, live content capture, and crowd management while staying true to the film’s legacy and values of discipline, resilience, and mentorship. The result was a memorable brand presence that resonated with both longtime fans and a new generation.
NH7 Weekender
NH7 Weekender, also known as "The Happiest Music Festival," is a premier multi-genre music festival in India.
Spearheaded the Radio Mirchi x NH7 Weekender partnership – from conceptualizing the integration to executing an on-ground and on-air presence. Managed end-to-end coordination, ensuring the brand resonated with music lovers through curated experiences, influencer outreach, and high-impact storytelling."
Checkpoints
